Every Great Fragrance Begins with a Passion

Welcome to AS PERFUME—a brand born from a shared passion for exceptional fragrances, timeless elegance, and a strong about us story.

Founded on 2nd August 2026 by Shaharyar and Anum Shaharyar, AS PERFUME was created with one simple vision: to make premium-quality fragrances accessible without compromising on luxury, performance, or style.

As lifelong perfume enthusiasts, we believe that fragrance is more than just a scent—it's a reflection of personality, confidence, and unforgettable memories. Every bottle we create is designed to inspire confidence, build trust, and leave a lasting impression.

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Meet the Founders

Shaharyar

Founder, AS PERFUME

For Shaharyar, perfumes have always been more than a personal interest—they've been a passion. His vision was to build a fragrance brand that combines premium quality, elegant presentation, and exceptional value, making luxury perfumes available to everyone.

Anum Shaharyar

Co-Founder & CEO, AS PERFUME

Anum Shaharyar is a Fashion Designer with a deep appreciation for style, elegance, and fine fragrances. Her creative eye and passion for design have helped shape the identity of AS PERFUME—from the brand visuals and aesthetic to the customer experience. As Co-Founder and CEO, she is dedicated to ensuring that every detail reflects sophistication and excellence.

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Our Mission

Our mission is simple:

To create premium fragrances that inspire confidence, express individuality, and bring a touch of luxury to everyday life.

We believe everyone deserves to enjoy a fragrance that feels luxurious, lasts beautifully, and creates unforgettable moments.

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